Well, here we go!

Hello! Thanks for dropping' in! If I sound a bit excited, it's because I am! And equal parts nervous.

So here we are! Aasra's soft launch. 

Bear with us, okay? We are just getting started and I know we have quite some ways to go.

The hunt for role models to showcase the items is underway. Fashion designing and production is also underway. You tell us what you like and what you don't, and we'll get better with time, slowly, maybe very slowly, but surely!

We have set a pretty high ethical production mandate for ourselves. In addition to being fair trade and vegan, we aim to source sustainably and do everything else involved in ensuring we respect humans, animals, and the planet. Pakistan can be an interesting place to navigate for such a project and here I am. Navigating. 

In the meantime, I leave you with the image of this beautiful determined child, a student at Darakhshan.
The best Non-Profit ever! Indeed, I'm a little biased. :)    ~ Zehra


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